Key Takeaways
R R Partners, the ad agency for the Las Vegas Convention and Visitor’s Authority, debuted its newest Las Vegas commercial this week.
Thirteen tourists let their freak flags fly in Las Vegas latest TV commercial designed to spark tourism. (Image: YouTube/@VisitLasVegas)“Whatever you go for, go all out” is the slogan. It’s not quite as catchy as “What happens in Vegas stays in Vegas” (2003) nor as funny as “You can bring your kids to Vegas, but why would you?” (2022), but it’s very cute.
The 60-second spot begins in various hotel rooms during preparations for the evening, where we see visitors bedecking themselves in outfits and makeup evoking the wide range of entertainment on offer in Las Vegas nightly.
One person proudly dons a WWE belt, another the mascot head of the Philadelphia Eagles (though not quite). One couple appears headed to catch some country music, another to a punk-rock show. (These last two appear to tie in Nick Shoulder, the punk rocker-slash-country crooner whose song, “Too Old to Dream,” gives the ad its catchy backbeat.)
At the end, the elevator doors open several times to reveal that all were staying in the same hotel. When they reach the lobby together, they charge out to the night like Vikings to the battlefield.
Check it out…
lalezone.com
